House of Executives · 19 March 2026
The X-Factor of Leadership: Why Organisations Need a Soul
When purpose becomes more than a statement, people and organisations come alive.
In conversation with Jeroen Spruyt on LinkedIn (opens in a new tab)
Stefan Peetroons — Board & Leadership Advisory
Every next chapter brings decisions about leadership, people and the future you want to create. I work alongside entrepreneurs, owners, boards and executives to understand what lies ahead, make sense of the choices before them and determine what it will take to move forward.
Grounded in business psychology and 25 years of experience.

Board · Owner · CEO
Appointments, succession, assessment, organisation and advisory for the decisions in front of you.
CEO · Senior executive
Personal reflection, executive career coaching, positioning and your next professional challenge.
Start where you are
Self-guided, free to read
For boards & owners
Recognise · Define · Understand · Decide
For executives
Reorient · Position · Activate · Choose
In the room
“It was one of those rare conversations that creates clarity without telling you what to do.”
Senior Business Leader · Industrial Services
“It helped us understand not simply who could do the job today, but who could create value in what the business was becoming.”
“Stefan helped me find clarity at a point when I was struggling to see what my next professional chapter should be.”
“He challenged my initial assumptions, translated our future needs into a clear leadership mandate and helped us make a well-considered appointment.”

Most important decisions are made in the quiet after the meeting.
Conversations
House of Executives · 19 March 2026
When purpose becomes more than a statement, people and organisations come alive.
In conversation with Jeroen Spruyt on LinkedIn (opens in a new tab)
House of Executives · 29 January 2026
Sometimes leadership means inviting the organisation to evolve alongside you.
In conversation with Gert Cielen on LinkedIn (opens in a new tab)
House of Executives · 9 December 2025
An organisation's true values are revealed when doing the right thing comes at a cost.
Interview with Stefan Peetroons · House of Executives
House of Executives · 5 November 2025
Why selecting leaders for tomorrow requires looking beyond yesterday's achievements.
Interview with Stefan Peetroons · House of Executives
Perspectives by Stefan
Are we appointing someone for the role we know, or for the organisation we are becoming?
Evolving organisationsHas the organisation changed faster than its leadership structure?
Meaningful value creationWhat kind of value are we building, and for whom?
People, conversations & organisations
People and organisations I connect with through conversations and shared interests.
Shared interests in responsible organisation design.
Human capability, assessment and leadership.
Leadership potential and readiness.
Interconnectedness, human experience and societal structures.
Editorial conversations and published interviews.
Daphné Debaenst — Managing Director

In conversation

The person behind the advice
Business understanding, a background in business psychology and 25 years alongside entrepreneurs, boards and senior executives.
A short note is enough to begin a conversation.